Archive for September, 2009

September 26th, 2009

Inspiration Friday: The more I learn the more I learn I need to learn

Lyndalogo_std_w For some time I have been considering returning to school.  While pondering this attempt, I also know that I barely have time to do laundry let alone attend classes and do homework.  About a month ago, I rediscovered Lynda.  Lynda.com has been around since I first began to surf the web twelve years ago and is an award-winning provider of educational materials, including Hands-On Training™ instructional books, the Online Training Library®, CD- and DVD-based video training, and events for creative designers, instructors, students, and hobbyists.

The best part is that lynda.com provides online courses that the student can digest at their own pace.  Courses include Photoshop, Illustrator, Indesign, Flash, CSS, Office, Web design, brochure design, digital photography and many many more.  Each course varies in length (2 hours – 12 hours) and is broken down into bite size Quicktime movies that allows the student to view 2-10 minute clips on a sub-topic at their convenience.

It’s brilliant.  If I find myself with a half hour before heading off to a meeting, I can go and take in a few movies on the new features of Photoshop CS4.  If I’m feeling particularly cerebral, I can watch for a few hours.

For anyone who thinks that being a designer just entails owning a copy of Photoshop, one should visit Lynda and view the instructional videos given by top professionals and experts in the field.  You will quickly see that while you may think you have it all down pat… there is much more to learn.  Tips and tricks, keyboard shortcuts, technique and insider secrets will lend themselves to professional and emerging designers alike.

It’s always good to brush up on your skill set and learning at lynda.com will inspire you to use new techniques to improve your workspace and your design work.  Library subscriptions begin as low as $25 a month, with no long-term commitment required.

September 24th, 2009

What is a logo?

This may seem like a silly question, but I’m finding a good many people don’t really understand the elements which make up a logo or what that unique little graphic can mean to a business. Why is it so important? Some might even ask, “Is it important at all.”

Well yes, it is important. Your logo is like your handshake. It welcomes people to your business and like a handshake a logo can be weak or strong.  This is not to say that a bad company which has a great logo can depend on the design of the logo to lend excellence and reputation to the company. A bad company will be a bad company despite its terrific logo and the logo will often take on the negative elements of that company’s persona. A logo can, however, leave a lasting impression and make or break a first impression. Most importantly a logo is an identifier.  It should always be unique, distinctive and memorable.

Lifeclever shares some thoughts from the great American graphic designer, Paul Rand, on logos from his book Design, Form and Chaos.

  • A logo is a flag, a signature, an escutcheon, a street sign.
  • A logo does not sell (directly), it identifies.
  • A logo is rarely a description of a business.
  • A logo derives meaning from the quality of the thing it symbolizes, not the other way around.  A logo is less important than the product it signifies; what it represents is more important than what it looks like.
  • The subject matter of a logo can be almost anything.

What a logo is NOT:

  • A logo is not a piece of clip art or stock imagery.
  • A logo is not a photograph.
  • A logo is not your company name simply typed out in Helvetica or Times New Roman (or in Futura, Verdana or Gill Sans either.)
  • A logo is not a DIY project nor can it be created by using “special software.”
  • A logo is not purchased on the cheap for $200.
September 7th, 2009

INK Publications Now Online

April09_cover2 I’m happy to share the news with you that INK Publications has rolled out their new website.  INK, Connecticut’s culture and lifestyle magazine, now offers complete monthly issues as a PDF download. Get all the articles, news, and fabulous profiles of Connecticut’s most highly skilled and talented artists, designers, photographers, businesses and eateries in one place.

Rarely does one go treasure hunting without a map… Make INK yours.

Check out this months issue with a feature article on photographer Jody Dole written by yours truly.

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